What if…
We made music social again?
The Ask:
Help Logitech launch their new Bluetooth speaker and install Ultimate Ears, Logitech's consumer audio line, as a must-have brand in premium audio.
A first-to-consumer campaign that celebrates enjoying music together. In a headphones-dominated market, we leaned into making music social again. And we turned it up loud for all to hear. The UE Boom provides the soundtrack to any gathering, big or small, wherever and whenever.
The Answer:
Role: Creative Director / Art Direction
Agency: Heavenspot
To show how versatile and powerful the UE Boom is we asked our talent to spend a day putting it to the test. Our script? You party and we’ll capture it. We worked closely the iconic party photographer and director Mark Hunter (The Cobra Snake) to get the best views and showcase all of the ways the new UE Boom brings the party to life.
Here Comes the Boom
We worked with Reggie Watts and Asif Ali to create The UE BOOM Social Music Experiment—an episodic content series featuring the UE Boom that puts crazy social music theories to the test.
The Social Music Experiment
We built a fully immersive and responsive website to house all our content and take users on a detailed walkthrough of the Boom’s unique features.
The Ultimate UE Hub
