Eric Lamb
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Veggie Grill

The Sidekick Becomes The Hero

The Sidekick Becomes The Hero

Tasked with creating a world that could handle IP's from almost every studio. We created a highly engaging social campaign that was backed by a fully immersive Tumblr that allowed users to travel from dimension to dimension with a single click. For the first time ever these legendary characters would be able to not only interact in the game but take users on a cross-dimensional digital campaign.