What if…
We brought WWE Superstars and 2K game developers together to create the most epic game imaginable?
The Ask:
Help revitalize the iconic WWE2K game franchise that has been completely rebuilt for 2K22 from the ground up with a global launch campaign.
A strategy and campaign that “Hits Different.” We brought WWE Superstars and 2K Game Devs together to showcase how this fully reimagined and rebuilt game truly hits different.
The Answer:
Role: Group Creative Director / Art Direction
Agency: 160over90
We get a behind-the-scenes look into how the most epic WWE2K game was made. 2K Game Devs and WWE Superstars work hand in hand to deliver a game that truly hits different.
Game Announce Trailer
The work is done, and the game is ready, but who gets the first game? Devs and Superstars battle for that first hit as we launch this long-awaited game to the masses.
Game Launch
We brought on Machine Gun Kelly as our Executive Producer for the game's soundtrack and got him in the game as a playable character.
MGK Partnership
NEXT PROJECT