What if…
We asked some of the biggest Nike athletes to chill with us and refresh their drip?
Create an evergreen campaign for Nike and Champs Sports to establish an ownable and consistent presence for their Air Max and JDI products across all of their channels; social, OLV, web, and in-store.
The Ask:
The Answer:
Tap into some of the most notable Nike athletes and showcase how Nike JDI keeps their threads fresh with an episodic content series and an always on social and retail campaign.
Role: Creative Director / Art Direction
Agency: RED
We established a candid look and feel with our athletes on set to help create the tone for the ongoing series. Each video was a chance to hear how these athletes approach their style and keep their fits fresh. This setup allowed us to create a repeatable and flexible approach for each episode.
That First Refresh
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