For the first time in the brand's history, Barbie made its debut at Coachella with an immersive experience celebrating individuality and self-expression. We created a larger-than-life pink mirrored world where festivalgoers could explore their own Barbie identity, customize accessories at the Charm Bar, and capture studio-quality portraits. With special appearances from Paris Hilton and Olandria Carthen, we introduced Barbie to festival culture in a whole new way.