What if…
We turned a Beast Games premiere into a competition of its own?
The Ask:
Launch Season 2 of Prime Video's Beast Games with an unforgettable VIP premiere that celebrates the show's larger-than-life world, brings creators closer to the action, and builds excitement for the new season.
We brought the world of Beast Games off the screen and into the Academy Museum of Motion Pictures, turning a VIP premiere into a full-blown competition. Inspired by Season 2's Strong vs. Smart showdown, we created an immersive experience where creators could go head-to-head in challenges inspired by the show, earn Beast Bucks, and get a taste of what it takes to compete in Beast Games.
The Answer:
Role: Group Creative Director / Creative Direction
Agency: Mirrored Media
303 million social impressions, 828 million combined creator reach, and 5.9 million unique Twitch viewers. Winner of Event Marketer's Best Entertainment Experience, Shorty Awards' Event & Experiential, and PRNEWS' Best Entertainment Premiere Event (Co-Winner).
The Results:
We brought the world of Beast Games to life throughout the Academy Museum, creating an experience that extended well beyond the premiere screening. From the blue carpet and larger-than-life installations to interactive challenges inside the Dome, every detail was designed to make guests feel like they were part of the show. Creators went head-to-head for Beast Bucks, customized exclusive merchandise, and captured content throughout the night, giving fans a look inside the action.
Bringing the Games to Life
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