What if…
We brought live music back when the world needed it most?
With live concerts on hold due to COVID-19, T-Mobile wanted to bring fans together for an unforgettable New Year's Eve celebration, finding a way to deliver the excitement of live music while keeping everyone safe.
The Ask:
We brought Justin Bieber back to the stage for his first full-length concert in nearly four years, transforming the Beverly Hilton into a spectacular outdoor performance venue. With a massive stage, immersive lighting, and a custom drone show, we created a one-of-a-kind concert experience that fans could enjoy safely from home, bringing live music back to millions around the world.
The Answer:
Role: Group Creative Director / Creative Direction
Agency: 160/90
We transformed the Beverly Hilton into a larger-than-life concert venue, complete with a massive outdoor stage, dynamic lighting, and a 150-drone aerial show. With a limited number of guests watching safely from private hotel balconies and millions tuning in from home, we delivered an unforgettable New Year's Eve performance that brought the energy of live music back during a time when the world couldn't come together in person.
Bringing Live Music Back
NEXT PROJECT