What if…
We brought the worlds of Disney+ and Hulu together for an epic Halloween celebration?
The Ask:
Bring Disney+ and Hulu together for a one-of-a-kind Halloween festival that delivers two distinct experiences: a family-friendly celebration during the day and a terrifying after-dark event for adult fans, all within the same space.
We created Huluween Fest, a two-day Halloween celebration that brought the worlds of Disney+ and Hulu to life. From family-friendly carnival rides, games, and immersive experiences during the day to haunted attractions and terrifying encounters after dark, we transformed the festival into two distinctly different experiences designed for fans of all ages.
The Answer:
Role: Group Creative Director / Creative Direction
Agency: Mirrored Media
We brought Huluween Fest to life with a sprawling Halloween carnival filled with rides, games, themed experiences, and immersive attractions inspired by Disney+ and Hulu's most iconic titles. As the sun went down, the festival transformed into Huluween After Dark, where haunted mazes, roaming scare actors, and terrifying surprises turned the family-friendly celebration into a Halloween experience for adults.
From Daytime Delights to
After-Dark Frights
NEXT PROJECT